Celebrating the uniqueness of every women.

The campaign that told the world, when it comes to vaginas…women rule!

As the fight for women’s sexual and reproductive rights continue, there is a category that has been sorely overlooked for decades: Birth Control. Phexxi, as a product, changed the birth control category. And this campaign… changed pharmaceutical advertising.

Awards:
New York Festivals 2023: Best in Show, Grand Prix, Gold (x2)
Cannes Lions 2022: Silver (x1), Bronze (x1), Shortlist (x2)
The One Show 2022: Gold (x2)
The Clio Awards 2022: Gold (x1), Bronze (x1), Shortlist (x1)
The Manny Awards 2022 (x2)

Stats says 2,500,000 people will struggle with opioid addiction this year. The stats are wrong. They don’t count every mother gut-twisted with worry, every father tortured by guilt, and every parent trying to rescue their child amidst conflicting advice, dwindling bank accounts, and suffocating isolation. 

But thanks to The Partnership for Drug-Free Kids, thousands of families have found the support and guidance they desperately need. To help more families find this support, we connected with them over the unspoken, heart-wrenching dilemmas that they face behind the scenes, the #ImpossibleQuestions that arise when your child is addicted to opioids. Then we let them know where to find answers. 

We gave a classic brand a modern overhaul with a campaign showing moms that—just like their little ones—Gerber's fruits and veggies are handled with care. 

Move over, Maple!

When Americans think “pancakes,” they think “syrup.” And that’s a travesty. Because if there’s one thing that tops syrup on a pancake, it’s Nutella. That’s why, in February of 2020, we hijacked International Pancake Day to announce a pop-up shop unlike any other—a shop that only sells one product (Nutella) and only accepts one form of payment (syrup). Yup, at Nutella’s “Syrup Swap Pop-Up Shop,” breakfast lovers could trade in their used, crusty bottles of tree sap for a free jar of hazelnut-and-cocoa bliss. And that was just the beginning. From a Nutella selfie wall to handcrafted “pancake portraits,” it was a complete interactive experience.

Small business owners may not be internationally known celebrities like Mark Zuckerberg or get flashy headlines in business pubs like Elon Musk, but these hard-working heroes are the embodiment of the American dream and the backbone of the American economy. So for The Hartford, we set out to reveal these men and women as the noble figures they are. Inspired by the brand's 150-year-old logo, we brought to life an antlered icon to celebrate small business owners everywhere and show them that, when you’ve got insurance from The Hartford, “The Buck’s Got Your Back.”

For over three decades, families have come to CCRM to treat the very toughest cases of infertility. But despite thousands of success stories, only patients deep into their fertility journey had ever heard the CCRM name. Our mission is to transform CCRM from a niche expert into a globally renowned name.

Between six and twelve months, babies are learning a lot of important lessons. And no nutrient supports their developing brains better than iron. Yet only 8% of Millennial moms considered iron to be an essential part of their little one’s diet. Our goal was clear: raise awareness about the importance of iron and about Gerber’s iron-rich infant cereal—the #1 way to “Nourish the Noggin.”

Introducing Lyric. The world’s only 100% invisible hearing aid.

Every year, IBM earns more patents than any other US company. To celebrate IBM's 20-year winning streak we took 20 patents out of the archive and shared them with the world. Differently.

Awards:
Clios 2014: Silver
The One Show 2014: Merit (x3)
Cannes Lions 2013: Bronze
London International Award 2013: Bronze
Best of Ogilvy 2013

Could a computer be creative in the kitchen? The proof was literally in the pudding.

Awards:
Effies 2015: Gold & Silver (x2)
Cannes Lion 2014: Shortlist
Echos 2014: Silver

Serious business Internet deserves a serious business spokesman.

I have created over a dozen brand TV spots that are part of IBM's long-running Smarter Planet campaign. These are my favorite. 

Madrid asked IBM to build a command center to better coordinate emergency responders. Today, Madrid has one of the most advanced emergency response systems in the world. To make everyone aware, we invited the world to experience it.

Awards:
Cannes Lions 2012: Bronze
B2B Magazine: Best Online Campaign 2011

This case study campaign shows how IBM technology is improving the lives of fishermen
in the small Italian city of Bari.

A fully integrated campaign that reestablishes the Scwhinn brand with a simple call to action: Let's go for a ride.