Jillian Watkins
Creative Director / AD
Although a bad day on the L subway train suggests otherwise, not everyone lives in New York. So to get the rest of America in on the syrup swap game, we leveraged paid social with posts suggesting other potential uses for the sticky stuff.
Our Syrup Swap Shop was hugely successful, landing coverage in Newsweek, BuzzFeed, Ad Age, Adweek, Media Post, LBB, and many others. TimeOut even named us the #2 best thing to do in the entire city that weekend!
