Hope Lives. For many parents, the biggest miracle of calling PDFK is simply hearing “Yes, your child’s story can end positively.” That alone has saved lives. We felt so inspired by this insight, we created a second campaign, “Hope Lives.” With carefully crafted headlines, this campaign gives discouraging opioid stories a positive twist and empowers parents to keep believing.

From national TV to movie theaters to the world’s most famous magazines, millions of people connected with our message. Most importantly, more parents connected with PDFK, discovering help, hope, and the truth that families can heal.